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LensCrafters
Retail Optical
locations
Luxottica Retail North America
Mason, Ohio
services provided
pathshowing - wayfinding systems
and interpretive graphic design
C-suite engagement
definition of project scale, scope
and budget
organization and management
of project team
existing conditions audit
on-site observation, analysis,
and recommendations
user questionnaires
and online staff surveys
vehicular and pedestrian flow
terminology and
messaging standards
preliminary wayfinding program
and schematic design
signage location plans
and system coordination
wayfinding and signage
master planning
approvals from HOA and local governance review boards
signage system design
and standards
design concepts and development
design intent / quality control documentation
quality assurance details
and specifications
bid documentation
and bid process support
placemaking
brand building experiences
theming
recognition (donor, employee, etc.)
information integration
historical commemoration
(timeline, artifact display, etc.)
print communications
identity / logo development
and standards
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